I love to dive deep and turn complex spaces into simple, cohesive systems through end-to-end thinking & strong cross-functional partnership.
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15 years in UX for Web, Desktop, Enterprise, and AI
UX Strategy . Interaction Design . AI Product Design . Platform Design . Enterprise Design . Systems Thinking . Information Architecture . Collaborative Brainstorming . Research Methods
Featured Projects
01 / Unified Help Platform
UX Strategy . 0 to 1 . Product Thinking . Web App
Dynamic new platform built from scratch that seamlessly merged contextual help and live support, improving customer assistance for millions across digital properties.
02 / Digitizing Sales Engagement
AI Product Design . Platform Thinking . Web App
AI solution that pioneered the shift of 30% inbound sales calls to chat resulting in 625K billings in first 3 months, plus redirected support requests to the right teams.
03 / Gen-AI Support In AutoCAD
0 to 1 . Generative AI . Desktop App
Empowered 600K monthly active users of AutoCAD with more accurate and actionable troubleshooting guidance.
04 / Sales Offer Configuration
Enterprise Redesign . Internal Users . Salesforce
Improved efficiency for 500+ sellers to create multi-faceted, flexible offers through integrated workflows.
05 / Transforming Opportunity Management
Enterprise Optimization . Internal Users . Salesforce
Simplified and improved sales opportunity progressions and deal configuration workflows for 1000+ sellers worldwide as part of Go-to-Market Sales Evolution.
Proactive Initiatives
03/ AI Pattern Library
More than the sum of its parts
02/ Bot Identity
What’s in a name?
01/ Product Process
We’re in this together